From Excel Spreadsheets to a Streamlined Workflow
Carol's business is far more than a one-woman act. As her repertoire of specialty performances grew, so did her team of performers and the operational complexity. 'I used to create all my own contracts and invoices using Word and Excel,' Carol recalls. 'It was painstaking, very time-consuming, and honestly, didn't look very professional.'
With gigs spanning the globe and a bustling South African events calendar, managing performer schedules, client communications and tech team logistics became overwhelming. Carol needed a centralised solution. 'I just wanted a one-stop shop,' she says. 'Something where repeat clients wouldn't have to re-enter their details every time. Giggio turned out to be exactly that - simple, intuitive and incredibly effective.'
Professionalism Meets Ease
Carol quickly became a power user, clocking over a thousand bookings through the platform. Among her favourite features? The sleek documentation. 'The payment receipts I send out with Giggio look so professional - clients always comment on them,' she explains. 'It makes my business stand out. People say, Wow, you run such a top-class operation. That's partly because Giggio makes me look good.'
“If I've forgotten how to do something, the team are there instantly. It's been a long and happy marriage.”
More Music, Less Admin
For Carol, the biggest benefit is time. 'The things that make me money - marketing, developing new acts, actually performing - I now have more time for because I'm not stuck doing repetitive admin.' And sometimes that time crunch gets creative: 'Once, I was literally stepping into the bubble, trying to send a quote on my phone before the tech crew pried it out of my hands,' she laughs.
The Bottom Line
Would Carol ever consider going back? 'That's the stuff nightmares are made of,' she says. 'Taking Giggio away would be devastating.' For entertainers juggling artistry and entrepreneurship, Giggio is more than just software - it's a business essential.
Many thanks to Carol for taking the time to talk to us. You can read more about her work
here
...and follow her on Instagram here:
@that_girl_in_the_bubble